Tuesday, December 29, 2009

So-Light Project brings together Germany’s OLED community

With total funding of EUR14.7 million, the So-Light project brings together eleven German companies and research institutes to work closely together on OLED lighting and displays.
The goal of the newly-announced So-Light Project is to help German companies and institutions reach a leading position in the fast-growing worldwide OLED market. The 14.7 Million Euro project is also financially supported by the BMBF (Federal Ministry of Education and Research).

For the coming three years So-light will develop further display and special lighting applications covering all parts of the value chain. Until June 2012 project partners will work on new materials (transport materials, redox dopants, triplet-emitters, matrix materials), new optical technologies for guided light distribution, characterizing lighting application aspects of OLEDs and develop further process technologies for Small Molecule OLEDs.

An important part of the project work is to generate studies on applications and demonstrators as well as to work on integrating technologies for special application areas (automotive, architecture and backlighting for large displays).

Thanks to characteristics such as being ultra flat, transparent, flexible and colour tunable, OLEDs offer completely new opportunities in the field of displays and special luminaires. “Europe is not only a pioneer when it comes to energy efficiency and in preserving the environment, but also in product design,” says Dr. Blochwitz-Nimoth, Project Leader of So-light and CSO of Novaled AG.

“The ban on incandescent light bulbs and the need for energy efficient and innovative light sources puts new technologies in the spotlight. Therefore OLEDs and their near term introduction to the lighting market will be of major importance. The participation of leading German companies in So-light will ensure a fast transistion to new OLED lighting products.”

The So-Light project partners are:
# Novaled AG (Dresden)
# Sensient Imaging Technologies GmbH (Bitterfeld-Wolfen)
# Fraunhofer IPMS (Dresden)
# LEDON OLED Lighting GmbH & Co. KG (Dresden)
# Aixtron AG (Aachen)
# Fresnel Optics GmbH (Apolda)
# Hella KGaA Hueck & Co (Lippstadt)
# Siteco Beleuchtungstechnik GmbH (Traunreut)
# AEG-MIS mbH (Ulm)
# Universität Paderborn/L-LAB (Paderborn)
# Westfälische Wilhelms Universität Münster (Münster)

About OLEDs
OLEDs (organic light-emitting diode) are semiconductors made of thin organic material layers of only a few nanometers thickness. They emit light in a diffuse way to form an area light source. In a fast growing display market OLEDs are key part of a revolution: the dream of paper-thin, highly efficient displays with brilliant colors and great flexibility in design is becoming reality.

OLEDs represent the future of a vast array of completely new lighting applications. By combining color with shape, organic LEDs will create a new way of decorating and personalizing people’s surroundings with light. At the same time OLEDs offer the potential to become even more efficient than energy-saving bulbs. OLEDs are currently used in smaller displays like MP3, PDAs, cameras and mobile displays, larger displays are announced by Asian TV makers.

In lighting there is a huge potential for visionary applications. The warm and natural white light of OLEDs is perceived as close to daylight due to the high color rendering index (CRI=90). OLEDs have the potential to be even more efficient than energy saving bulbs.

Tuesday, November 3, 2009

Setup a squeeze page for your affiliates

Take a look at the majority of internet gurus. How do they promote their products and build their lists? Affiliates.

What are they doing for a month (or even longer) leading up to their big product launch? They’re promoting “content” and getting their affiliates to send over subscribers.

Build that list using free traffic where you only pay when a customer buys your product/service.

The key here is to create strong momentum coming into the launch…and having a high conversion system to pay your affiliates.

Sunday, August 23, 2009

Intel acquires two software firms

Intel has quietly snapped up two software companies in the last 30 days with aim of boosting development of applications that take better advantage of chips with more than one processing core.

"Over the last few years, there has been a gradual emergence of multicore microprocessors. It's put parallelism in more and more machines," James Reinders, chief evangelist and director of marketing and sales at Intel, said in a phone interview Friday, explaining why Intel bought the two firms.

"If you look at traditional applications, ones that we use everyday, it's fair to say that most are not exploiting parallelism--at least not to the full extent," Reinders said.

A multicore processor is defined as any chip with more than one processing core. Today, almost all Intel chips that go into laptops, desktops, and servers have at least two cores. The challenge for Intel is to make sure that applications take advantage of all the cores--so-called parallelism. This has historically presented a challenge for software programmers.

Wednesday, April 1, 2009




谷歌产品管理副总裁桑达尔·皮查伊(Sundar Pichai)当天表示:“Chrome和Android使用了相同渲染引擎,两个技术开发团队之间也实现了代码共享。但鉴于PC用户与手机用户之间的互联网浏览活动存在差异性,Android技术人员更注重技术优化,以给手机用户带来更佳浏览体验。”

知名独立市场研究公司Directions on Microsoft分析师马特·罗索夫(Matt Rosoff)认为,Chrome同时觊觎PC和手机互联网用户,因为这两个市场代表着谷歌的核心商业利益,“谷歌之所以要让Chrome与 Android相结合,就是希望像苹果Safari浏览器一样,使Chrome同时能被PC和手机互联网用户所接受。此前已出现了大量为Safari定制的网站,谷歌希望Chrome也能取得类似市场效果。”

罗索夫认为,尽管微软仍在全球PC操作系统市场一家独大,但该公司已意识到网络应用软件的重要性,并针对普通消费者开发了LiveMail、Live Photo等网络服务。针对企业用户,微软也推出了在线CRM(客户关系管理)和SharePoint等业务。



美国市场咨询机构AR Communications高级副总裁卡米·莱维(Carmi Levy)也认为,Chrome其实可视为谷歌Android平台战略的重要组成部分,“谷歌并不希望Chrome在桌面领域击败微软IE。但在手机互联网领域,谷歌本身占据较大优势。换句话,由于拥有Android手机平台,谷歌不想看到其Chrome生活在微软IE的阴影当中。”

在周二的新闻发布会上,谷歌联合创始人拉里·佩奇(Larry Page)表示,之所以要发布Chrome,就是为了大幅提高全球网络应用软件的水平,并为普通网民清除互联网活动中所遇到的各种障碍,“谷歌首先是一家互联网公司,我们已开发出了大量网络应用软件。如果我们能够比目前做得更好,谷歌无疑将在这上面获得大量利润。”



美国投资公司Bernstein Research分析师杰夫·林德塞(Jeff Lindsay)表示,此前微软最新IE 8测试版了提供所谓的“InPrivate”隐私浏览模式,目的就是为了阻止谷歌收集网民上网习惯等信息。此外,IE 8整合了微软自家搜索引擎,以使更多网民能够使用微软搜索。林德塞说:“谷歌发布Chrome后,在这些问题上就掌握了主动权,而无需看微软等竞争对手的脸色行事。”

针对微软IE 8隐私浏览模式,Chrome也提供了类似功能,其名称为“Incognito”。谷歌高管周二在Chrome新闻发布会上表示,Incognito可阻止Chrome长时间记录用户的上网习惯等信息,但无法阻止该浏览器与谷歌等网站之间的联系。Directions on Microsoft的罗索夫对此表示,对于绝大多数网民来说,他们平常根本就不会使用Chrome中的Incognito功能。

AR Communications的莱维也表示,Chrome提供隐私浏览模式,其实只是为了跟上微软IE 8的步伐而已:“谷歌这样做的目的是,既然你微软IE中已有了这种功能,我的Chrome也不会在这方面服输。”